Project Details
- Student
- Rhiannon Beddoe
- Supervisor
- Professor Robert Shorten
- Role
- User Experience Lead
- Sector
- Retail and Consumer Goods
Refrain has redesigned the beauty distributor model from the ground up, allowing beauty brands to operate at minimal cost to the environment. They source products from local and sustainable companies and distribute them using innovative reusable packaging and a convenient refill model. The start-up is in its pre-launch phase, so over the past 6 months I have been helping them refine the user experience by taking the lead on touch points, user journey and emotional design. I was also helping improve the life cycle impact of the service by researching and filling in gaps in the supply chain.