From a high-level perspective, my contributions and achievements can be categorised across the following:
1. Client Work
I was placed on working for O2 Priority’s app and website. Priority is O2’s reward scheme for their customers and aims to increase customer loyalties by providing offers from high street brands and experiences. I was an interaction design intern, where I worked closely with clients in developing user interface designs for their design backlog, however, my specific contributions were not restricted to this field and were more about applying my capacity to where my team needed it most at critical times.
I was able to contribute towards the new “design direction” of O2 Priory by researching and producing different style, features and effects to that I felt would give the app a more premium and modern feel. I was proud to see different aspects of my work featuring in client delivery files – that will eventually be published live.
I was also able to utilize my video editing skills in creating a “Product video” that was used internally and presented to senior board members at O2. This showcased the work ELSE had been doing since the beginning of their contract. Feedback from the client stated that this “went down a storm” and created a very clear narrative of the design roadmap and how that tied to O2 business objectives.
Once I had established skills in video editing and animation production, I was able design the new O2 Priority Splash screen (the short animation that plays after launching an application and before the homepage is displayed). During this process I was able to work directly with the O2 Priority Product Owner in reviewing design options and gaining feedback.
