Design Engineering
Showcase 2021


Service Design
Design Thinking

Project Details

Anaïs Engelmann
Digital Design
Dr Celine Mougenot
Service Design Intern

40/60 is a design and innovation agency based in Paris. Working in a relatively small enterprise allowed me to take on significant responsibilities in a dynamic environment whilst experiencing a diverse range of activities. I worked closely with designers and developers to understand and meet client needs through the design thinking methodology on several projects, and have left the placement with a more global perspective of how an enterprise of this type functions, in terms of the intersection between its design, development, commercial and business aspects as well as the management of projects from start to finish.


Demonstration of Design Engineering Thinking and Skills

Through working on projects from initial research and conception to final implementation of user experience and user interaction, I was exposed to and became familiar with 40/60’s rigorous design methodologies. The double diamond methodology was followed through a series of design sprints and client reviews, utilising tools and techniques such as wireframing, prototyping, user flows, blueprints and information architecture for the divergent phases and complex design systems for the convergent phases of projects.

The creation of design systems was a key part of each project, where the Atomic Design methodology was followed. This methodology allows interface designers to break down UX/UI designs to atoms, molecules, organisms, templates and eventually pages, accelerating and streamlining the overall design process. To achieve this, the collaborative interface design software Figma was used. Over the placement, the scope of what I was able to create with Figma increased with each project, and allowed me to greatly improve my skills using this software.

Demonstrate skills
demonstrate skills

Role and Contributions

As a junior service designer, my role was split between different product offers. I primarily worked on 40/60’s digital product offer, where I was heavily involved in the need-finding and research phases, ideation, user testing, creation of deliverables and client relations. Examples of digital product project outcomes include the redesign of a platform for structural engineers, the creation of a back-office app for a large syndicat in France, and the MVP of an internally developed platform for conducting user research.

I also took on the role of a design coach for various hackathons as a part of 40/60’s ‘Design Academy’ product offer, in collaboration with school and university students, as well as large enterprises. These hackathons have the goal of accelerating social innovation, with follow up incubation sessions, which was a rewarding opportunity to be involved in. An example of this was a hackathon run in collaboration with a large business school in France, where my role as coach was to mentor 2 teams of students through the phases of the design thinking process to respond to a brief provided by a partner company.

Towards the end of the internship I also was able to participate in the creation of proposals and sales pitches to prospective clients, as well as being more involved in project management. This involved creating time estimations and quotes on future projects, and organising and planning workshops between 40/60 and prospective clients to sell a project proposition.

Dashboard of the user interface of a platform redesign


Completing this placement has been one of the most rewarding experiences from the degree. Working closely with a team in a professional environment and following projects from start to finish has allowed me to both apply and develop the design engineering skills taught in the degree, and to gain a much deeper understanding on how a company of this type functions.

Coaching students in a design hackathon
Anais whiteboard